How advertisers join an Affity network — accept your invite, complete your profile, add billing details, and prepare your first offer brief.

As an advertiser, you use Affity to brief campaigns (called offers), give the network your conversion tracking details, and receive invoices for the performance you buy.

This guide gets your advertiser account set up and ready for your first offer.

Affity advertiser accounts are created by invitation. If you don't have an invite email yet, contact the network you want to work with and ask them to add you.

What You'll Need

Before you start, have these ready:

The invite email from your network (subject line usually starts with "You've been invited to...").
Your company legal name and billing address — used on invoices.
A billing contact (name + email) — this is who receives invoices. It can be different from the person using the dashboard.
Your conversion tracking method: whether you track with a server-side postback (recommended) or a client-side pixel. If you're not sure, your network's account manager can help you choose.

Assumption: Self-serve advertiser signup is not enabled by default. If your network has it turned on, you'll see a "Sign Up" link on their partner portal — the steps below still apply, you just skip the invite step.

Accepting Your Invite

Step 1: Open the Invite Email

Find the email from your network and click "Accept Invitation". The link is tied to your email address and expires after 7 days.

Don't forward the invite link. It's single-use and will stop working once anyone clicks it. If your invite expired, ask the network to resend.

Set:

Full Name — shown to the network team when they review your offers.
Password — minimum 8 characters.

You won't need to verify your email separately — accepting the invite verifies it automatically.

Step 3: Complete Your Company Profile

On first login, you'll be prompted to complete your company profile:

Company legal name — exactly as it appears on your registration documents.
Tax/VAT ID — required in most jurisdictions for invoicing.
Billing address — street, city, postal code, country.
Billing contact name and email — where invoices are sent.
Vertical — the category your business operates in (e.g. E-commerce, Finance, SaaS, Gaming). Used by the network for reporting.

You can edit all of these later from Settings → Company Profile, but invoices issued before you update them will keep the old details. Get them right the first time.

Step 4: Add Billing Details

Go to Finance → Billing.

Payment method: add the credit card, bank account, or other method you'll use to pay invoices.
Billing cycle: this is set by the network (typically Net 15 or Net 30) — you can see it here but not change it.
Invoice preferences: PDF-only vs. PDF + CSV breakdown, and any custom PO number or reference line.

Assumption: Supported payment methods depend on the network's configuration. If you need to pay by a method you don't see listed (e.g. wire transfer in a specific currency), contact your account manager.

Step 5: Review Your Dashboard

Your advertiser dashboard shows:

Live offers — campaigns currently running on your behalf.
Pending offers — offers you've briefed but the network hasn't approved/launched yet.
Performance summary — clicks, conversions, revenue, and payout by offer.
Invoices — issued, paid, and upcoming.

At this stage everything will be empty. That's expected.

Step 6: Brief Your First Offer

When you're ready, click Offers → Request New Offer to send an offer brief to the network. You'll be asked for:

Offer name and destination URL.
Payout model (CPA, CPL, CPI, Revshare, etc.).
Target geos and any device/traffic source restrictions.
Conversion tracking method — the postback URL or pixel you want the network to fire.
Creatives — banners, emails, or links publishers can use.

The network reviews your brief and launches the offer once approved. See Managing Offers for what happens on their side.

Next Steps

How Offers Work

Understand the offer lifecycle from brief to live campaign.

Conversion Tracking

Set up postbacks and pixels so conversions are attributed correctly.

Tips

Send a test conversion before the offer goes live. Most tracking issues only appear when real traffic hits the endpoint — test with your network's test-conversion tool instead of waiting for a real publisher.
Be specific in your restrictions. "No incentive traffic" is clearer than "quality traffic only" and prevents costly disputes over what counts as a valid conversion.
Use a billing email alias (e.g. ap@yourcompany.com) so invoice access doesn't depend on one person.

Common Mistakes

Giving the network a staging/test tracking endpoint instead of production. Check your postback URL twice before sending the brief.
Forgetting to whitelist Affity's IP ranges on your tracking endpoint's firewall. If postbacks fail, this is the most common cause.
Underspecifying your conversion event. "A signup" isn't enough — say whether email-verified signups count, or only first-deposit users, or something else. Ambiguity here becomes invoice disputes.
Setting the wrong billing country. This affects tax (VAT, GST) on every invoice; it's tedious to correct retroactively.

FAQ

Can I have multiple people on one advertiser account?

Yes. From Settings → Team, invite additional users. Roles available are typically Admin, Marketing (can brief offers and view reports), and Finance (invoices only).

How do I change my billing contact?

Settings → Company Profile → Billing Contact. Changes apply to future invoices only.

When do I get invoiced?

Your network sets the invoice cycle — typically monthly, either on the 1st (for the previous month) or on an anniversary date. You can see your next invoice date under Finance → Billing.

Can I pause an offer I've briefed?

Yes. Open the offer and click Pause. Traffic stops immediately; conversions already in flight still post. Unpause at any time.

What happens if I dispute a conversion?

Flag the conversion from Reports → Conversions with a reason. The network reviews it against their validation policy and either credits the payout back or upholds the conversion. Your network's acceptable-reason list is under Settings → Dispute Policy.

Setting Up Your Advertiser Account