Managing Offers
A comprehensive guide for network staff on creating, configuring, and managing offers in Affity.
Offers are the heart of your network. An "offer" represents a campaign from an advertiser, which you then make available to your publishers to promote.
This guide covers the end-to-end process of creating, configuring, and managing offers in your network dashboard.
Creating a New Offer
You can create a new offer by navigating to Offers > Manage Offers and clicking the "Add Offer" button. This will open a multi-step form.
Step 1: General Details
This section covers the fundamental information about the offer.
- Offer Name: A clear, descriptive name (e.g., "MegaSale - US CPL - Desktop Only").
- Advertiser: The advertiser account this offer belongs to.
- Offer Type: The conversion goal (e.g., CPL for a lead, CPA for a sale, CPI for an install).
- Status:
- Active: Live and available to publishers (based on access settings).
- Pending: Saved as a draft, not visible to publishers.
- Paused: Temporarily deactivated.
Step 2: Revenue & Payout
This is where you define the offer's financial model.
- Revenue: What the advertiser pays you (the network).
- Example:
CPA $20.00 - Payout: What you (the network) pay the publisher (affiliate).
- Example:
CPA $15.00
The difference between Revenue and Payout is your network's profit margin. You can also set revenue/payout as a percentage (Revshare).
Step 3: Tracking & Links
This section defines the offer's destination and tracking method.
- Default Offer URL: The advertiser's landing page where you will send traffic.
- Tracking Parameters: Affity automatically generates tracking links for your publishers. This URL will include placeholders for sub-IDs, publisher IDs, etc.
- Conversion Tracking: Select the tracking method (e.g., Postback, iFrame Pixel). You must provide this tracking method to your advertiser. (See our Conversion Tracking Guide for details).
Step 4: Targeting & Restrictions
Define exactly who is allowed to see and convert on this offer.
- Geo-Targeting: Select allowed or disallowed countries, regions, or cities.
- Device Targeting: Target or block specific devices (Desktop, Mobile, Tablet) and operating systems (iOS, Android, Windows).
- Traffic Source Restrictions: Define allowed promotion methods (e.g., Email, Social, Search, No Incentive).
Step 5: Creatives & Caps
Provide promotional materials and set performance limits.
- Creatives: Upload banner images, email templates, or other assets for publishers to use.
- Caps: Set limits to control offer volume and budget.
- Conversion Cap (Daily/Monthly/Total): e.g., "100 conversions per day."
- Budget Cap (Daily/Monthly/Total): e.g., "$5,000 per month."
- Click Cap: Limit the number of clicks sent to the offer.
Managing Offer Access
After creating an offer, you must decide which publishers can run it.
- Public Offer: The offer is listed in the publisher marketplace and is available to all approved publishers in your network.
- Requires Approval: Publishers can see the offer and must "Apply" to run it. A network manager must then approve or deny their request.
- Private Offer: The offer is invisible to all publishers except those you explicitly grant access to.
You can manage publisher access from the offer's "Publishers" tab.
Custom Payouts & Tiers
You don't have to pay every publisher the same rate. You can create custom payout tiers or set a specific payout for a single, high-performing publisher.
- Payout Tiers: Create tiers (e.g., "Bronze," "Silver," "Gold") with different payout rates. You can then assign publishers to these tiers.
- Publisher-Specific Payout: On an offer's page, you can grant a specific publisher a unique payout (e.g.,
$17.00 CPAinstead of the default$15.00). This will override the default and any tier settings.